About Us

SELLWIZER.COM or Sell Wizer is fully owned by Consumer Network Franchise Corp. Our stores, located in West Michigan, operate as The Gold and Silver Exchange, a Better Business Bureau member with the highest possible rating of A+.

Having served over 57,000 customers in the Gold business, we are uniquely qualified and equipped to handle and process your valuables with professionalism, accuracy, and integrity.

There is no other service that opens up the process for customer viewing and willing to return your gold jewelry if you’re not completely satisfied, all at no cost to you.

No more secrecy, no more back rooms, no more mystery. We have worked to make this a pleasant and rewarding experience for our customers.


The Professionalism and friendliness of the staff has been great! I would recommend their service to anyone.
Adrian J. Sobesky
Do I look happy? Thought I’d get about $75, they paid $386.
Veronica Galindo
Cleaned out my Uncle’s basement and got money- free money – 65% more than I thought!
Blair Nelson